Strategic communications & corporate affairs · Sydney
Every organisation tells a story. FrameLab makes sure it's the right one.
We research how your audiences really see you, show you where your message isn't landing, and help you close the gap.
30 minutes, no obligation. You'll leave with three things you can fix straight away.
Message check
Example company · Technology · 80 staff
Tap a row to see what it means.
What this tells you
Example figures. Yours come from your own customers and team.
The gap we close
Two sides of your reputation. We close the gap between them.
Corporate affairs shapes how you're seen. Strategic communications shapes what you say. Most organisations run them separately, and the two drift apart. We use research to bring them back together.
How you're seen
Corporate Affairs
Protects your reputation
How media, government, investors and the community see you, and how you hold up when an issue, a crisis or a big change puts you under pressure.
Closes the gap
Backed by research
- We measure how people really see you
- We show you where your message and your reputation split
- We bring them back into line
What you say
Strategic Communications
Gives your message a plan
Turns your priorities into clear messages, said by the right people, in the right places, at the right time.
Why FrameLab
Evidence first. Content second.
Most firms start writing straight away. We start by measuring, so you know what to say and can see whether it worked.
Most communications firms
Take your brief
Write the content
Publish it
Hope it lands
No data on what people actually think, so it's hard to know what to say, or whether it worked.
FrameLab
Measure how your audiences really see you
Show you where the gap is, and why
Write what closes it
Measure again, so you can see it working
Every decision is backed by data from the people you need to reach.
Services
Corporate affairs and strategic communications, backed by data.
Two areas of work. Every piece of it starts with research into how people see you.
For your reputation
Corporate Affairs →
Protect and build your reputation.
Reputation research → Where we start
Find out how customers, investors, government and the community see you, and where your reputation is at risk.
Corporate narrative: vision, purpose and values →
A clear purpose, vision and values that people inside and outside the organisation recognise.
Know who matters most, what they think of you, and how to win their support.
Issues management and crisis communications →
Spot risks early, and respond quickly and clearly when something goes wrong.
Media strategy and media relations →
Decide what you want to be known for, and get it in front of the right media.
For every audience
Strategic Communications →
Get the right message to the right people.
Audience research → Where we start
Measure what your staff, customers and partners believe before deciding what to say.
A clear plan for what to say, to whom, when and where.
Market positioning and profile building →
Stand out in your market with a message people remember.
Show people why they should join you, and why they should stay.
Keep your people informed and on side, especially through change.
Community engagement and consultation →
Listen to the communities you affect, and keep them informed as plans take shape.
Leadership communications programs →
Help your leaders speak clearly and consistently, in their own voice.
How we work
Start with a check. Build from there.
Start with a free five-minute check. When you're ready, we find the gaps, fix the message and keep it on track.
01 · Check
IDENT Pulse Check
FreeSee where you stand in five minutes.
A short online survey, based on our research, that scores how well what you say matches how people see you.
- One overall score out of 100
- Scores across five areas, including purpose, consistency and reputation
- Your biggest gap, and what to do about it
Your Pulse Check result
Example02 · Uncover
Communications Audit
Find out exactly where your message breaks down.
We review everything you put out and talk to your customers, staff and stakeholders. Then we show you where they don't line up, and what to fix first.
- Review of your website, social, decks and staff comms
- Interviews and surveys with the people who matter to you
- Your biggest gaps, ranked by impact
- A clear action plan
How consistent is the message?
Example03 · Shape
Messaging and Content
Get one clear message, then the words to go with it.
We agree your key messages with leadership, then write what you need for customers, staff, investors and the public.
- Key messages and positioning, agreed with leadership
- A simple voice and tone guide
- A 90-day communications plan
- The writing itself: website, LinkedIn, staff and investor updates, media releases
Key messages
ExampleCore message
Smart technology, with real people behind it.
04 · Sustain
Strategic Retainer
A senior communications lead, without the full-time hire.
We stay on as your communications partner, with a monthly plan and a second pair of eyes on anything important.
- Monthly planning session and action list
- Review of key messages before they go out
- Support for launches, changes and tricky announcements
- A Pulse Check every quarter to track progress
This month's actions
ExampleIndustries
Who we work with
Every sector has its own pressures. Pick yours to see where we usually help.
Technology
What's at stake
New funding, product launches, AI features, rebrands. With every change, customers, staff and investors lose track of what you actually stand for.
How we help
We give you one clear message that holds up as you grow, launch and change.
Where we usually start: an audit before a raise, launch or rebrand.
Talk to usPublic sector
What's at stake
A restructure or policy change has to land with staff and the public, under scrutiny.
How we help
We plan and write the announcements, briefings and updates that explain it clearly.
Where we usually start: an audit before the announcement.
Talk to usNot-for-profits
What's at stake
Donors, volunteers and staff each describe your mission differently.
How we help
We give everyone one clear way to talk about your mission and the difference you make.
Where we usually start: the free Pulse Check with your board and leadership.
Talk to usHealthcare
What's at stake
Clinicians resist change, and patients don’t trust the messaging.
How we help
We help you explain decisions to staff first, then to patients and partners, in language they trust.
Where we usually start: the free Pulse Check, then an audit of staff and patient messaging.
Talk to usProfessional services
What's at stake
Every partner pitches the firm differently, so clients can’t tell you apart.
How we help
We agree what makes your firm different, and make sure every partner says it.
Where we usually start: an audit of how clients describe you.
Talk to usDon't see your industry? Our approach works across every sector, for organisations of any size. Talk to us about yours.
Our approach
Built on research, not guesswork.
IDENT
Shows how your customers, staff and investors really see you, and where that differs from what you say.
Try Free Pulse CheckALIGN
Turns what we learn into one clear message, and makes sure your leaders and channels all say it.
Our story
How do people trust an organisation they only know through a screen?
That question drove Dr Juvina Lai's research at the University of Sydney Business School. Years in B2B sales had shown her good companies losing trust when their words didn't match the experience. FrameLab turns her research into practical work.
Dr Juvina Lai · Founder and Director
Free consultation
Ready to frame your story?
Book a free 30-minute call. We'll look at how you communicate today, and you'll leave with three things to fix straight away.
What to bring
- Your website and a recent staff or investor update
- What you most want to be known for
- Where you feel the message isn't landing
FAQs
Questions we hear often
Something else? Email hello@framelabgroup.com. We reply within one business day.
Where should we start?
With the free Pulse Check. It takes five minutes and shows your biggest gap. If you want the full picture, the next step is a Communications Audit. We’ll talk scope and price on a free call.
What do you actually write?
Anything your organisation says: website copy, LinkedIn posts and articles, staff announcements, change and restructure updates, investor and board updates, media releases and talking points for leaders.
How are you different from a PR or communications agency?
Most agencies start writing straight away. We start by measuring how your audiences see you, so you know what to say, and can see whether it worked.
We already have a PR agency. Do we still need you?
Yes, we can work alongside them. We share our research and key messages with your agency, so their work lands.
How do you measure success?
We take a baseline with the Pulse Check at the start, then measure again every quarter, so you can see trust and consistency improve over time.